Luna's Baublebilities

Several weeks ago, RoseWorks Jewelry nominated me for a sunshine award and featured my Buttercup earrings.  It was so very sweet of her and I've been meaning to do something reciprocal for her and my other EtsyBloggers teammates, who I have neglected for at least the last 6 months. 

Ruthie created her fun spotlight over on byhand.me so I thought I would go over and see what that site is all about.  It seems to be another social media outlet for artists and crafters - the site is very clean, easy to navigate and quick to join.  It took me maybe an hour to create my profile and put together a spotlight of my own.  The really cool thing is that you don't seem to have to wait and play any lottery games to get a chance to create a spotlight (which is much like an Etsy treasury) AND you can include items from ArtFire, Zibett, Etsy and many other handmade venues in the same spotlight.  Yay!

I'm really struggling with my online shops, particularly Etsy.  They keep tweaking things in ways that might make sense for their admins abut that continually throw wrenches of every size and type into shop profits.  The latest debacle involves searches (again) and their dropdown menu, which recently was adjusted to eliminate "supplies" from the options.  They fixed it after much rabble rousing in the forums, but it just doesn't sit well with me.  They seem to be trying but I continually get the sense that they are out of touch with their true customer base. 

Last year, I paid Etsy  over $670.00 - they represent my third largest vendor expense category and that amount represents approximately 10% of my income from Etsy sales.  I categorize these payments as "advertisement expenses" since the bulk of it is listing fees, but when I pay listing fees, I have no guarantees about how many people will see the items or for how long they will stay near the top of searches.  This is the big problem with jewelry sales online - so many sellers are out there that your items are buried before anyone sees them. 

I really want to move more of my business over to ArtFire and eventually onto my own website.  ArtFire charges me $7.00 a month for an annual total of  $84.00.  If I want to spend more on targeted marketing on or off site, I can do so under contracts that guarantee either a certain number of views or a specific length of time on a specific  webpage.  I would much rather spend a few hundred a year on targeted advertising than keep shelling out hundreds that I have little control over to Etsy. 

BTW - I have removed several items from my Etsy jewelry shop and discounted them by 50% over on ArtFire.  Go take a look!

Anyway,

Here's my pretty sunshine spotlight - composed of items from other EtsyBloggers' shops. I included one of RoseWorks' lovely necklaces - I'm so jealous that she has the time and patience for doing an entire necklace in spiral helix stitch!  You can see the spotlight in person and even clicky on links over here.

Now I have to go get some cleaning done and enamel some dragonflies so I can ship them tomorrow!  I've been fighting off a cold so a morning in front of the computer felt like a good idea today.  (Ug- have to do taxes, soon, too!)



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